In fashion, haute couture is the highest level of clothes-making. Its meant to be elitist; its an arena where designers can explore the most extreme levels of artistry, craft and materials. It isn't there to dress the world, but to show it fashion’s wonderful capabilities.
In my art world, coutür is most similar to orthodox contemporary art. The work is conceptual, and it could be fabricated by assistants. The process is complex, difficult and time consuming. coutür is not about art for everyone, its about taking plenty of time and resources to create something extreme, and necessarily, rare.
These are life-size paintings of state-of-the-art business jet windows, fabricated using a proprietary technique. Its photorealism meets impressionism, made with sprayed auto paint, acrylic and house paint. House paint references the humble origins of conceptual art.
LUXuria prêt à emporter
autumn / inverno
LUXuria prêt à emporter is like ready to wear in the fashion world. Its about taking ideas and insights gained from the explorations of coutür and applying them in a new category of art (but not new for fashion). Also called manufactured art, it's art for the many, or at least, the many more, unlike coutür. The focus is more on conserving resources and time while maintaining exceptional artistic and production quality, so that a larger audience can be reached. Manufactured Art is posing questions about mass producing art: can conceptual art scale, or is too much lost in the process? Is it possible to enjoy a kind of art which is produced more like books and music, rather than rare and proportionately precious contemporary art? This is not about disparaging the relatively brief gallery, museum, and social media experience; rather, manufactured art is about more people accessing the longer, slower and deeper journey of living with exceptional quality art.